In the world of advertising, Shelby specializes in eccentric branded-content, creating, directing and consulting for top brands all over the world. Shelby revitalized the branded musical with her viral hit “I Can’t Wait to Wash My Face: The Musical!,” from Olay (Proctor & Gamble). It made its TV Debut on the 2018 MTV VMAs.

Due to the digital success of this continuing series, Olay brought a full-length Live Show from Olay to the New York Stage with an all-new musical “The Road to Glow!” (quoted by Cracked! as “the Avenger’s: End Game of Face Wash Brands”) It starred comedy legend Ana Gasteyer (SNL, Mean Girls, Netflix’s Wine Country), alongside the hottest names from Broadway. Book and Lyrics by Julia Mattison & Noel Carey.

Before GMG, Shelby produced, wrote, and directed Award-Winning Branded Content for clients like Budweiser, Stella Artois, Acuvue, Axe, and MasterCard, to name a few, where she was known for her work as Lead Producer for Budweiser’s “A Dream Delivered” (feat. Adam Driver) and Budweiser’s “Harry’s Last Call” (Youtube Ad of the Year, 2016).